Started out as a hobby by famous music artists, music blogs have come a long way today.
Originally, a music blog was created as a form of online personal journal. Wherein, musicians would write about their personal experiences, gave tips or simply used it to enlighten people about music. And even though these blogs were successful, what it lacked was a “wholesome feature”, thereby limiting the participation of their audience.
Similarly, when the trend of music blogging began, it was only musicians or famous artist who had a wide knowledge on music, wrote these blogs.
But, in today’s world, anyone who is passionate about music – be it a single artist, a band or a record label or someone who knows a thing or two about a specific music genre, can start a music blog.
Also, while earlier creating a music blog was a huge challenge, today however, you can create one in under 5 minutes. And to accomplish this task, all you got to do is follow these 8 simple steps!
#Step 2: Select A Domain Name That Reflects Your Music
If you follow through with step 1, that means you now get a chance to have your very own Domain.
You may ask, why a Domain Name is so important?
A Domain name is the URL of your blog, i.e. if your blog’s name is www.mydreamblog.com, then mydreamblog.com is your Domain Name.
A Domain Name is important, because it works as an identity, which makes it easier for people to locate you online.
Besides giving credibility to your blog, a Domain Name also helps to increase your brand value. Thus, having a appropriate Domain name for your blog is critical.
Generally, the thumb rule while selecting a Domain name, is that to keep it simple, short and memorable. Hence, being creative with the name is alright, as far as the name is easy to recollect.
Further, coming up with a name that reflects what your blog is about, is also important.
For example, if your blog is about new age music, then a name such as newage-music.com, which is straight forward will work well. Then, a name like modern-music.com, which is vague and can mean many things. Also, with a apt name, you will be able to attract the right kind of readers to your blog.
#Step 4: Personalize Your Blog With Attractive Themes
Once you have a blogging platform in place, it is time to customize your blog. Getting this step right is critical, because the overall look of your blog depends upon the theme that you select.
A theme is basically a style or a layout, that enhances the look of your blog, making it visually appealing.
But, with thousands of themes available on WordPress, selecting one that is useful can be a challenge.
Since “First Impression” of a blog is very important, it is essential that you put in a little effort to get the design right. And for this reason it is important that you:
- Go through all the appropriate themes – check out the pros and cons.
- Check if it as a user-friendly interface, i.e. it allows users easy navigation.
- Check for readers usability, i.e. is it easy to read the content or a post.
- See if the theme as a responsive design – a mobile friendly theme is a must.
- Check if it allows personalization of each page.
- See if social media sharing and media management is allowed.
I would recommend ThemeForest for you to buy themes, as this is the place which not just has varieties but, some of the most amazing themes for WordPress!
To make it even more easier for you, here are some themes you could use for your Music blogs:
Furthermore, here is a comprehensive list of best WordPress Themes for blogs that you can check out!
Lastly, select a theme that will integrate well with your SEO strategies. A proper theme will not only increase your search engine ranking & help you to get noticed but also boost your credibility.
So here it is, a simple 4 step procedure, that will help you to build an online blog.
Further, once you have created a blog, there are a list of things you need to do, to make it successful.
Listed below are 4 important tips that will help you to promote and manage your blog.
#Step 6: Align Music With Engaging Content
Like with all online businesses, Content is an all important factor that can make or break your music blog.
Earlier music blogs were a replication of each other. There was no uniqueness or originality about them. Most of these blogs would just post a song or a video, along with a short review or a brief description and that was it.
Today, however, using this technique would definitely not benefit you.
Because, today when a reader visits a blog or decide to follow one, he or she is looking for much more than a few songs or a hastily written content.
Therefore, creating intriguing & original content is very critical. It will not only give your readers, a reason to visit your blog more often, but also in turn help you to stream in more traffic.
Moreover, creative write-ups that are engaging as well as informative, leads to active participants and more interaction among the readers. And there are countless ways in which you can create engaging content such as:
- Interviewing bands, local artist or new musicians.
- Writing a short biography on new & upcoming music artist.
- Sharing interesting & quirky facts about musicians.
- Writing a brief history explaining a particular music genre.
- Telling a story behind a specific song.
Like I said, there are numerous ways to create interesting and quality content. If you are passionate enough, discovering new ways to keep you readers engaged, shouldn’t be a problem.
#Step 8: Networking & Promoting Your Music Blog
Besides blogging, connecting with other bloggers, promoting your brand and sharing your content on social media, is also very important for the success of your blog.
The more you interact with like-minded people, the better the chances for you to spread a word about your blog. And when I say networking, I don’t mean only online interaction with music bloggers. No.
You need to be more active than that. Go to a live concert, interview artists, get others to write for you, attend conferences and events.
In short, get to know more people from the music industry, online as well as offline. When this is done correctly, networking can be fun as well as rewarding.
The fun part is that you get to interact & meet interesting people and many times get a chance to visit exotic places. Whereas, the rewards include free promotion by other bloggers, guest blogs, chance to interview famous musicians etc.
Further, sharing your content on other networking sites like Twitter, Facebook, Instagram, Reddit is also important. As these platforms are the best way, through which you can promote your blog, to a large number of people.