Moving on from our previous post on 17 Essential Settings You Shouldn’t Miss After WordPress Installation, today, we’ll take a look at best tips on how to write an About Me page for your blog or website. Let’s get started!
Any storyteller worth his salt will tell you that audience buy-in, depends above all else on the audience connecting with your storyteller. It is for this reason that ‘About Me Pages’ are so important for your blog. It is a sneak peek behind the curtain. It lets your audience see who you are and what makes you tick.
The ‘About Me’ is said to be the most viewed web page. Yet it is probably one of the most neglected pages on most blogs. People will spend an inordinate amount of time on content, but easily forget the one page that will allow their audience to truly understand where they are coming from.
So to remedy this and to blog like a champ, we are going to look at how to build a killer About Me page. We will look at some important tips you need to consider when creating the best About Me page. Use these tips and you will surely come up with some great About Me ideas.
1. Know Your Target Audience
Every business is based on the idea of needs satisfaction. In order to identify the need, you need to know your target market. Blogs are the same. If you want to deliver specific content to an audience then you need to know who that audience is comprised of.
This will let you tailor your message and allow you to write to that target market’s needs and expectations. Clearly defining one’s niche market is often an overlooked step when creating a blog, let alone the creation of the About Me page. This is a major blogging mistake and also one of the reasons why most blogs fail.
So sit down and think about who you want to talk to. The message is important, but any student of communication will tell you that how the message is communicated can be just as important. Once you know who you are talking to, you will know how to talk to them.
3. Grab Your Audience’s Attention
Do you know why grabbing their attention is so important?
Simply put, there is no point in reading something that no longer interests you. If you are able to grab your audience’s attention right off the bat, you will be able to keep them.
People do not leave blogs they are engaged in. There are untold numbers of consumers who look at an About Me page and navigate away from it because it’s boring or more of the same and it is also one of the reasons for a higher bounce rate.
There are different ways to do that. A statement is always good. But the statement has to be of a certain quality. It should encompass what you are. Your audience should read that one line and feel as if they know something about you. Right or wrong, it still leaves the audience with an impression. It lets them into your space and that is exactly what you want.
Here is a good About Me example;
A popular approach is to use photos and video. Strive for professional yet striking. Use photos and videos creatively in order to give your readers and customers a view behind the curtain. But be careful not to sound too sales pitchy as this may drive them away instead. Creative About Me pages go a lot further than those that are not.
5. Show Your Customer and Audience Who Are You
Remember, the whole point of having a good About Me page is so you can connect with your customers and audience. How can they do that if they do not have a glimpse of who you are?
There is no clear-cut About Me page template out there. The best that can be done is to give these tips to beginner bloggers, and this particular tip ranks right up there in importance. Give your readers an honest look at who you are without any artifice.
Something like this;
Questions to ask and answer are:
- Who am I?
- How have I made it here?
- What do I do?
- What do I believe in?
It lets them see you for who you are, or at the very least what you aspire to be, and this can be a great point of commonality. Ask yourself those questions and you will be well on your way to learning how to write an About Me for your blog.
7. Write About Me Page Like You Speak
‘A scribe who is not cognizant of his spectators is a most unfortunate sight.’
I can almost feel your disgust through the screen after reading such an unnecessarily wordy sentence. Yet again let me get back to the point. The About Me page is for you to connect with your readers.
It is for them to connect with you too. Who will they be connecting with, if you write the About Me page using words and phrases you don’t normally use. It may seem like a brilliant way to make them believe how smart you are. But, true genius is being able to explain the most complex idea in the simplest words.
Like this About Me sample text;
You may be having trouble doing this. There are ways around this. If you have a great memory you could try saying the About Me page content in front of a mirror to see if it sounds natural. Of course, you could also use a voice recorder and then transcribe what feels right. This may actually also help you to cut out all the fluff on your page. It will let you cut directly to what is important.
9. Dazzle Your Audience
Dazzle your audience by keeping an eye on the details. Make sure that the About Me page represents you and your brand to the T. They say, a picture says a thousand words, but a well-designed About Me page that balances images and words can speak volumes.
When I would come across About Me pages that did not impress me in terms of the aesthetics, I would literally run away from them as fast as I could. Often times I did not even finish reading.
The take away is that you should look at your About Me page from the eyes of your audience. Look at how it looks and feels. Would you want to read further? If the answer is no, for any reason whatsoever, then you should go back to the drawing board.