Moving on from our previous post on 17 Essential Settings You Shouldn’t Miss After WordPress Installation, today, we’ll take a look at best tips on how to write an About Me page for your blog or website. Let’s get started!
Any storyteller worth his salt will tell you that audience buy-in, depends above all else on the audience connecting with your storyteller. It is for this reason that ‘About Me Pages’ are so important for your blog. It is a sneak peek behind the curtain. It lets your audience see who you are and what makes you tick.
The ‘About Me’ is said to be the most viewed web page. Yet it is probably one of the most neglected pages on most blogs. People will spend an inordinate amount of time on content, but easily forget the one page that will allow their audience to truly understand where they are coming from.
So to remedy this and to blog like a champ, we are going to look at how to build a killer About Me page. We will look at some important tips you need to consider when creating the best About Me page. Use these tips and you will surely come up with some great About Me ideas.
Contents
1. Know Your Target Audience
There are abundant online business ideas. However, every business is based on the idea of needs satisfaction. In order to identify the need, you need to know your target market. Blogs are the same. If you want to deliver specific content to an audience then you need to know who that audience is comprised of.
This will let you tailor your message and allow you to write to that target market’s needs and expectations. Clearly defining one’s niche market is often an overlooked step when creating a blog, let alone the creation of the About Me page. This is a major blogging mistake and also one of the reasons why most blogs fail.
So sit down and think about who you want to talk to. The message is important, but any student of communication will tell you that how the message is communicated can be just as important. Once you know who you are talking to, you will know how to talk to them.
2. Build Empathy With Your Audience
The About Me page is aimed at your readers. Make the readers see why they should keep reading. Let them see what you can do for them. Readers want to connect, they want a writer or blogger who fills a need they have. You must be that blogger. You may not fill every need, but fill the one you do and do it well.
The About Me page is about you showing your best self and what you can do for your readers. If you are able to connect with that point in them, then you will have them for as long as you fill this need.
Your readers need to know that you are one of them, but that you may have the answer to some of their problems. You may even be able to show them something they never thought possible. These are the things that make an About Me page important.
3. Grab Your Audience’s Attention
Do you know why grabbing their attention is so important?
Simply put, there is no point in reading something that no longer interests you. If you are able to grab your audience’s attention right off the bat, you will be able to keep them.
People do not leave blogs they are engaged in. There are untold numbers of consumers who look at an About Me page and navigate away from it because it’s boring or more of the same and it is also one of the reasons for a higher bounce rate.
There are different ways to do that. A statement is always good. But the statement has to be of a certain quality. It should encompass what you are. Your audience should read that one line and feel as if they know something about you. Right or wrong, it still leaves the audience with an impression. It lets them into your space and that is exactly what you want.
Here is a good About Me example;
A popular approach is to use photos and video. Strive for professional yet striking. Use photos and videos creatively in order to give your readers and customers a view behind the curtain. But be careful not to sound too sales pitchy as this may drive them away instead. Creative About Me pages go a lot further than those that are not.
4. Use Your Current Readers To Your Advantage
Whether it is buying web hosting and domain or hiring a professional for a specific service, users comments can help influence buyers decision. The reasons user comments work so well is because people like to have a view of the future if they decide to make a decision or a buy. They like to hear what others who have gone through the same thing feel, or felt afterwards.
The same applies to blogs. If you already have readers on your blogs, then use the comments they have left as a kind of testimonial. This will let those who are still reading the About Me page see the many satisfied readers and customers. This will definitely help build trust. This is also what keeps readers and customers coming back time and time again.
If you don’t have any readers yet, then see what the gold mine of social media sites may have for you. If you have built your brand on social media, or at the very least you have established a clear voice that will help your blog, then use that to your advantage.
The aim is for them to be your testimonial. Even if your audience were still considering their options, seeing a glowing testimonial from others could be just the thing to get them on your side. Positive feedback from others is much better than you speaking on your behalf. This goes doubly so if you want to sell something.
5. Show Your Customer and Audience Who Are You
Remember, the whole point of having a good About Me page is so you can connect with your customers and audience. How can they do that if they do not have a glimpse of who you are?
There is no clear-cut About Me page template out there. The best that can be done is to give these tips to beginner bloggers, and this particular tip ranks right up there in importance. Give your readers an honest look at who you are without any artifice.
Something like this;
Questions to ask and answer are:
- Who am I?
- How have I made it here?
- What do I do?
- What do I believe in?
It lets them see you for who you are, or at the very least what you aspire to be, and this can be a great point of commonality. Ask yourself those questions and you will be well on your way to learning how to write an About Me for your blog.
6. Keep Focused
We may love stories, but we love interesting stories. Reading through a list of events in the life of a blogger or company does not sound that exciting. So the take away is that the About Me page is not merely a place to put down the events in your life.
When you think of ‘what to write About Me? remember these few things;
- Keep your narrative short and to the point. Remember you have to address a need, you also have to show how you are able to fill that need. Don’t make your readers have to weed through the minutia of your life to find this.
- Your About Me page should have your career milestones, relevant to your niche. Here you explain how you made it to the point where you can satisfy their needs. You should also include your unique selling points.
What are the things that make you different from every out there? Why should your audience use their time on you? If you have experienced something unique and interesting that will showcase your unique selling point, then this is the time to share it.
Here is a fantastic About Me sample to get you inspired;
Remember long winding narratives are not always wrong or bad. It depends on how they are told and what product they are trying to sell. All creative About Me pages have a powerful call-to-action (Hire me, I’m really good), whether to try out some products or to just subscribe to the blog. Don’t get so into the story that you forget the punch line.
7. Write About Me Page Like You Speak
‘A scribe who is not cognizant of his spectators is a most unfortunate sight.’
I can almost feel your disgust through the screen after reading such an unnecessarily wordy sentence. Yet again let me get back to the point. The About Me page is for you to connect with your readers.
It is for them to connect with you too. Who will they be connecting with, if you write the About Me page using words and phrases you don’t normally use. It may seem like a brilliant way to make them believe how smart you are. But, true genius is being able to explain the most complex idea in the simplest words.
Like this About Me sample text;
You may be having trouble doing this. There are ways around this. If you have a great memory you could try saying the About Me page content in front of a mirror to see if it sounds natural. Of course, you could also use a voice recorder and then transcribe what feels right. This may actually also help you to cut out all the fluff on your page. It will let you cut directly to what is important.
8. Don’t Forget The Call To Action
The whole point of writing an About Me page is for your audience to know you and to connect. Through this connection, you will get more engagement. This engagement is supposed to parley into a call-to-action. This will then help to create more traffic and customers to your blog. Thus, forgetting to put the call-to-action on your About Me page is defeating the purpose of the About Me page.
This is a statement that is supposed to make the reader or listener take action. The most popular Youtube channel always ends with something like: “If you liked this video don’t forget to like and subscribe below”. This is a prime example of a call-to-action.
When you are creating an About Me page, think about what you want your audience to do after they have read your page. Do you want them to contact you? Do you want them to check out some of your products? Do you want them to subscribe to your blog, so they can get updated on your blog?
So define your call-to-action and add it. Also make sure not to just add it to one place, but to multiple places on the page. Some readers bounce around and scan About Me pages, this makes sure they will have a higher chance of seeing the call-to-action.
9. Dazzle Your Audience
Dazzle your audience by keeping an eye on the details. Make sure that the About Me page represents you and your brand to the T. They say, a picture says a thousand words, but a well-designed About Me page that balances images and words can speak volumes.
When I would come across About Me pages that did not impress me in terms of the aesthetics, I would literally run away from them as fast as I could. Often times I did not even finish reading.
The take away is that you should look at your About Me page from the eyes of your audience. Look at how it looks and feels. Would you want to read further? If the answer is no, for any reason whatsoever, then you should go back to the drawing board.
Conclusion
In the end, there is no such thing as a fit all About Me page template. But the above elements are important if you want to create a great About Me page. So, follow the tips we have gone through and then go out there and write your own About Me page. May the blog be with you!
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