With Cloud hosting, online collaboration from any location is now possible. For some people, the server location may be insignificant, but the server location & web hosting are relevant to SEO and overall user experience.
The host location of your website might affect your site’s speed and rankings. Every second count when it comes to speed and loading time is a major contributing factor for bounce rate.
If the page takes more than 3 seconds to load, the average user will leave that site. So, hosting servers can affect your loading speed. As such, if you want to boost your page speed, then you need to choose the server location accordingly.
HostGator offers you the option of choosing between the US and Indian server location with all hosting plans. Read this HostGator Review to learn more.
Does Hosting Server Location Affects Site’ SEO?
When it comes to SEO, there is a lot of things that you need to consider, which also includes your hosting server’s location. The further your server location is from your target audience, the more it will impact your site’s speed. Google also considers page load speed as an important ranking factor, as a faster website ensures a better user experience. Thus, let’s check out how hosting server location affects your site’s SEO in the blog post!
B. How do Search Engines See the Location Servers?
When hosting a website, choosing the same location severs as targeting users is not important anymore. Google has started a feature that allows you to set a target country in tools. But this also depends on TDL. For websites like .org and .com, the website owner may need to set the target country using the webmaster’s tool.
If you don’t do this manually, the search engines will carry out the selection based on the IP address of the website. And, the information about the location will be available in the web content backlinks of the pages along with other relevant SEO information.
For instance, if your server is located in the States and your website is targeted to India. Then you’ll need to set India in the Google webmasters tool as your target country.
This can be done manually in other search engines like Bing and Yandex. Therefore, it is not important to host your server in India if you use a .in domain, you just need to follow the process of entering a location in the webmaster’s tool.
Further reading: What is Difference Between .COM and .CO Domain
D. Using the Content Delivery Network for Speed
CDN is a network of servers located worldwide. By using it, you can vastly improve your site’s speed. With your content distributed across many locations, your applications will be able to handle a higher traffic volume. Read here to learn more about the benefits of server virtualization.
Content Delivery Network not only creates a great website experience but also improves ranking and increases website traffic & sales. It takes the whole load off the server. If one location is not available, another location serves the content. So, the site speed is not affected.
The CDN system provides greater scalability. It also provides the benefit of reduced latency, which means that the closer you are to your end-user, the quicker your page will load.