Your website plays a big role in the success of your business. Choosing the right hosting and domain extension is also important for your website’s success. Thus, moving on from our previous post .COM vs .CO extensions, today let’s look at the differences between .COM vs .CO extensions.
If you’re one of those who think that both are similar, then you need to know about the two extensions in detail. When you choose the wrong domain extension for your business, it may affect the branding and ranking of your website in SERP.
What’s the Difference Between .Com vs .Net Domain Extension?
The texts that appear as a part of your website address are domain names. It is followed by the website name that you’ve registered. You’ll be able to identify the intent of the website category using top-level extensions that are available.
More than 5000 top-level domain extensions are available for registration .com and .net are two of the most popular extensions. Other generic extensions are – .co, .org, .us, .edu. A particular extension can be registered depending on the location or country code. Most domain name extensions have restrictions based on countries and business types.
Further reading: How do I Choose Between a .Com, .Org, or .Net Domain Name.
2. What Does The .NET Extension Mean?
.NET is the second most popular top-level domain extension and a shortcode for network. It was specifically created for organisations that dealt with network technology. .Net is often used as an alternative to .com extension.
Initially, it was only meant for network-related products. Most companies that include database services, ISPs, and email services use .net extension for their websites. If .com is taken, then the only option people prefer is the .net extension.
It may add the same value as top-level extensions do. But, .net extensions may need some marketing efforts for exposure compared to .com extensions.
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2.2 Reasons to Choose .NET Extension
If your site offers networking, email services, or similar types of services, then choose the .net extension. Also, irrespectively, most businesses register their website with a .net extension so that it is not available for other people.
You can use this extension for speed checking websites, the ones that allow internet users to check their site’s speed in real-time. Bigger brands or businesses usually register .com as their primary domain and .net for other business purposes. So, it is used for both branding and marketing of the business
Pros of .NET
- It helps sites that deal with networking or is server-based.
- It is easily available with hosting providers.
- It ranks in SEO similar to .com.
- It helps to market service-based business.
- It can be located easily in the URL.
- It is a common extension for technology firms.
Cons of .NET
- It needs to be marketed harder than any other top-level extension.
- It offers limited services to sites that are non-tech related.
- It won’t rank well for commercial sites.
Read this HostGator reviews to know why it is a popular domain name registrar.
#Which Domain is Better For SEO?
Search engine optimization is an important ranking factor. If you don’t optimise your website for SERP, then it may not be able to get traffic. Though most domain extensions bear little weight in search, still they may have an impact on how your site ranks in Google.
Search engines treat both .com and .net similarly when it comes to ranking. The difference lies in the content of your site. If your content is great, your site will rank higher. You’ll need to create targeted and useful content to rank higher.
Here the domain name plays an important part and not the extension.
For example – healthyliving.com will rank higher than healthyservices.net as the domain uses the ranking keyword in the website name.
There may be some advantages of using .com as people tend to search for .com based sites on Google. But, if you’re looking to target users in networking and technology, then .net makes an ideal choice.
Many factors affect SEO – images you use, the content you create, and your site speed. Choosing an extension has a minimum effect on your site’s traffic and ranking.