Limitation of funds is a bane for most Non-profit organizations!
No matter how well they delegate their funds, there is always something that gets left behind and in this battle to decide what is important and what’s not, most NGOs often ignore the marketing part of their brand.
But, what they need to understand is, that an online website, along with digital marketing, is very important for businesses today.
A well designed and user-friendly website, will not only explain their goals but also tell people about their achievements, needs and requirements. Besides with the wide range of options that are available today, they can build a really good website, even on a shoe-string budget.
Yes, you read that right!
In this post, I bring to you a simple 6 steps guide, that will help you to create a beautiful, low-cost, fully functional website for your NGO in no time!
#Step 2: Register & Choose An Appropriate Domain Name
What is a Domain Name?
A Domain Name is a website address, that helps you to establish your company’s identity online. For example, if the name of your NGO’s Website is www.educationforall.org, then “educationforall” becomes your Domain Name.
Thus, selecting the right Domain Name for your NGO is very important. Here’s what you need to keep in mind while selecting a Domain name:
- Select a name that reflects the work of your foundation
- It should be unique, but keep it short and simple
- Pick a name that is easy to recall.
Further, even though a .org extension is preferred by all non-profit organizations, don’t limit yourself to it. Other extensions such as .charity, .foundation etc, works well too.
For a quick check on the prices, click here to know HostGator pricing schedule or to register your NGO Domain with HostGator, go here. Also if you want to save more money, it is ideal that you register your Domain Name for 5 years at a time.
#Step 4: Use Of WordPress Themes With Integrated Plugins
Want your site to look professional? Then, start off by selecting a good theme!
Since themes are the visual means through which you communicate the aim of your charity or foundation, selecting one that focuses on your cause and presents your ideas effectively, is very essential.
So, what should you look for in a theme?
- Look for one that is easy to set up and maintain, along with being flexible.
- Select a theme that is responsive, i.e. it should work on all devices smartphones, tablets, desktops.
- One that allows easy integration of plugins and other widgets
- It should allow you to customize your web pages
Best part, sites like ThemeForest, have some of the most incredible themes for WordPress, which you could buy at an affordable price.
Here are some of the most popular WordPress Non-profit themes on ThemeForest that you can purchase to create your NGO’s website:
The above-mentioned themes are not only well-designed and responsive, but they are also integrated with useful plugins such as PayPal, WooCommerce etc., that will help you to automatically collect donations and at the same time keep a track of it.
#Step 6: Create Awareness Through Social Media
Here’s a secret:
In today’s age, with the multitudes of marketing options that are available, getting the right kind of exposure for your organization, has become super easy.
With the help of Social media!
For instance, with the help of Facebook, you can create a dedicated page for your organization or institution, and once the page goes live, you can connect with your Facebook friends and ask them to help spread the word.
Simple, isn’t it?
What’s more, through these sites, you can not only keep your donors and supporters updated on the latest news about your organization, but you can also use it as a means to communicate about any upcoming event, charity function etc.