For many SEO experts, Social Bookmarking is one the most popular ways to garner lots of traffic to their site. However, over the years, this technique has lost the power it used to have. Nevertheless, web pages that are bookmarked at social bookmarking sites are still considered as quality backlinks in the eyes of search engines. And thus, if used wisely, one can still make the most out of this technique.
Social Bookmarking is easy & effective and helps you to not only improve your site’s traffic but also provides you with the opportunity to make your content go viral and helps you to acquire quality backlinks from authority sites.
The below-mentioned list consists of the top 13 reasons as to why Social Bookmarking is still a useful off-page SEO technique and how it can help you to boost your SEO campaign.
Reason #2. Helps in Content Promotion
While there is a lot of stuff that you can do through outreach and social media strategies, when it comes to content promotion, social bookmarking sites are still an effective way through which you can quickly reach your target audience & promote your business, product or service.
By posting content regularly on these sites, you are not only able to build a solid network for your business but are also able to generate more traffic especially, targeted traffic.
And while it may require a lot of work than other social channels, as you need to bookmark all of your web pages by logging into a site and adding URLs, descriptions, and keywords or tags, the end result will definitely give a tremendous boost to your SEO efforts.
Reason #4. Targeted Traffic Generation
One of the best features of Social bookmarking sites such as Stumbleupon or Reddit is that you can find content based on a tag or a keyword. For example, if you are interested in “Travel”, you could just type in the word “Travel” in the search bar and it will provide you with a list of sites
From SEO perspective, this may be helpful as you can add multiple tags or keywords to your link, based on what categories it fits into. And this, in turn, will ensure that only people who are interested in what you are sharing will click on your link, thereby reducing bounce rate.
Also, when people like what you have shared, they are likely to share it with others resulting in more referral traffic.
Reason #6. More Subscriptions
The more interesting stuff you post on these bookmarking sites, the better your chances become of acquiring valuable traffic and if readers find your content useful, they are more than likely to subscribe to your blog, resulting in high-quality traffic.
Also, when you continuously post quality content that is interesting & helpful, your links get more visibility and readers are likely to see your business as a reputable brand that they can trust, leading to increased brand loyalty, and a higher number of direct sales.
Reason #8. Increased Domain Authority
In SEO, Domain Authority is important, but improving a site’s Domain Authority is not an easy task. Since it is based on many factors such as site’s page speed, download time, Moz Rank, user experience, traffic, social signals, backlink metrics etc, it requires a lot of time to build one.
However, as search engines give a lot of importance to high authority sites, submitting your links or content on social bookmarking sites, will help you to get link juice (backlinks) from diverse authority sites, which will in return improve your own domain authority.
You can use free tools like Open Site Explorer or Website Authority Checker, which help you check the domain authority of the sites you want to get links from and provides you with information about important SEO metrics such as Page Link Metrics & Page Social Metrics, thereby helping you in your link building effort.
Reason #10. Improved Keyword Ranking on SERPs
Social bookmarking sites allow you to add multiple keywords to your content through URLs, title, tags, descriptive text, etc, without spamming your link, thus helping you improve the ranking of your keywords on search engine.
Moreover, since it allows you to add multiple keywords, you can make use of long tail keywords, which has been proven to accelerate search engine optimization.
Reason #12. Improve Interaction with Fellow Bloggers
Like all social networks, bookmarking too requires active engagement with readers and thus, just bookmarking a link would not be beneficial. It is important that you get involved in a conversation, ask questions, reply to comments, as it will help you to establish yourself & your business in the community, leading to improved interaction with fellow bloggers.
How is this helpful?
When you actively participate on social bookmarking sites, it helps you to earn natural links, as opposed to spam links, from influential bloggers, which aids you in your link building efforts and boost your SEO campaign.